The right Medspa software can make a world of difference for your practice.
According to recent data from the Med Spa Association, The average yearly revenue for a practice is nearly $2 million. That's a 15% increase from just two years prior.
These figures prove that top-rated services alone aren't enough to drive revenue. The best Medspa software streamlines everything from client bookings and compliance to marketing. This ensures consistent cash flow and quality.
Every new practice should have the right digital tools from the start. It's never too late for established practices to upgrade their software to decrease churn rates and capture new clientele.
Here are several tips to consider when choosing Medspa management software.
You'll never have to worry about double bookings again. The first benefit of integrating Medspa software is its foolproof scheduling features. This allows your administrative team to focus more on delivering exceptional customer service.
Let's take a quick look at Cerbo's simple yet accurate scheduling feature:
Your office administration has access to the following scheduling dashboard features:
This setup ensures appointments are accurate and customized for the client experience.
This feature sends timely reminders to clients about upcoming appointments to avoid no-shows. Appointments may also be confirmed through text messaging and email. Calendar appointments are also color-coded for better organization, providing a clearer look at the schedule ahead.
The task section on the scheduling dashboard lets office staff and technicians save:
Staff can also use this section to organize their own appointment action items for the day.
Scheduling features are integrated with online portals. This allows clients to book, reschedule, and cancel Medspa appointments through your website. Empowering clients through user-friendly platforms improves customer retention rates.
Even better, self-booking tools capture important client data that you can use for marketing. Clients sign up with their names and contact information. This data generates powerful marketing lists that you can segment and use for e-mail campaigns.
Cerbo's Medspa task management dashboards feature even more tools for streamlining productivity, efficiency, and communication.
It's built to support most communication platforms, including fax machines. Tracking incoming calls and emails is vital to Medspas. It generates valuable data for improving retention rates and marketing.
You can also find areas for customer service improvement. Office teams can get a clearer picture at peak calling times. Even inquiry calls are an opportunity to increase bookings.
Do you want to waste less internal time?
A task management system prioritizes action items. This feature prevents revenue loss, ensuring time is used efficiently (and profitably!)
Managers can see their team's to-do lists and re-assign when necessary for maximum efficiency. Action items are marked "complete" as they're finished. This transparency relieves internal issues and confusion.
Importantly, Medspa software empowers teams to be as productive as possible. Dashboards condition effective time management habits. Thus, each team member performs at their best.
This feature also helps Medspa office managers delegate tasks effectively. They're also not burdened by jumping between multiple software platforms. Everything they need can be accessed through one easy interface.
One reason why medical spas integrate management software is to improve productivity.
Management can view:
This data allows leaders to assess employee performance. It also gives management a clearer picture of improvement over time.
If you're noticing a dip in productivity, try a new delegation approach for a specified time frame. Once the time window is complete, you can better access performance rates.
You may find that too much internal time is being spent on meetings or communication issues. One of the most important parts of Cerbo's software is streamlining communication. This allows practices to leverage multiple communication methods effectively, from email to collaboration apps.
Compare employee performance rates with business performance within your dashboard. This tip will uncover even more opportunities for improvement. Management can better align employee and business performance for maximum annual revenue.
Cerbo's software also helps leaders think about improvement more effectively.
For example, you may find that a cumbersome billing protocol is preventing your staff from delivering exemplary customer service. Fortunately, there's a feature within this platform that streamlines billing.
You may uncover new opportunities to drive revenue through product offerings. This discovery speaks to the importance of customer service, personalized marketing, and inventory management. All three you can improve upon with the right software solution.
Rest assured, all compliance guidelines, including HIPAA compliance, are built into the platform to ensure regulations are followed.
Seamless transactions benefit the following:
Office teams are unburdened by invoice confusion. Simply, input client data and charges into pre-filled invoice templates. These invoices are recorded digitally for accurate accounting.
You can also sync your online med spa store with your payment system and inventory management dashboard. These features let you sell vitamins, supplements, infused skin products, and more items.
If you wish, you may customize your software to allow client payments through the patient portal. These portals also store important appointment data for clients.
Embedded credit card processing is built into the software to allow direct payment on-site after an appointment. The more payment options, the better. This improves the client experience.
A patient (or client) portal is another way to empower medical spa clients. It also builds trust in your practice.
Clients don't have to call about appointments, transaction history, and products. All data is saved in their personal profile. There, they can book and modify appointments as needed.
Medspa clients are serious about results. It can take multiple treatments to achieve the final result. Thus, clients want a detailed record of treatment history.
By integrating portals into your website and online store, you have a greater chance of growing product revenue too. This is a great opportunity to offer Medspa aftercare products, like soothing creams.
It often takes more than one treatment to see final results. Clients can also speed up the healing process with aftercare products.
Medspas shouldn't miss an opportunity to upsell healing creams, balms, and serums. Collagen is another important vertical. This presents opportunities to sell supplements, collagen boosters, and lip care.
Cerbo software integrations let practices sell a range of skincare products to clients. Clients can purchase products on-site at the office or through an online store. You can even develop your website to suggest aftercare products to clients.
Offering products is one thing. You also need a tool for tracking inventory.
An inventory management dashboard assists with the following:
You can even track product purchase history by patient. This metric can help you craft personalized marketing campaigns that speak to each client's needs.
When someone purchases an item, the action is logged immediately in the system. This ensures accurate quantity numbers.
Don't let any piece of data fall between the cracks. Medspa management software tracks everything, from employee tasks to appointment bookings.
Reporting features let you set parameters so that you can see business performance from every angle.
For example, you can compare your total number of clients against active clients. This comparison creates a metric. You would apply this metric to client outreach campaigns to improve retention.
You can also see how much your practice spends on staff, building costs, equipment, and more expenses. A good reporting solution can help you identify where you can cut costs without sacrificing quality service.
What's your client acquisition rate?
You can uncover an annual rate through accurate reporting. Do you have a peak sign-up period for new clients? Reporting helps you set booking goals to maximize revenue during this period.
You can identify your slow periods and discover ways to attract even more clients during those windows.
Medspa reporting is an asset for the following:
The more metrics at your disposal, the more opportunities you'll uncover.
You'll have a clear view of sales per client. Metrics help you craft personalized marketing campaigns to increase those averages.
Medical spas have a unique opportunity to sell a combination of services. For example, a facial client is more likely to purchase full-body services if they're pleased with their treatment.
You could even include incentives, like complimentary aftercare products. New client discounts for the first visit work well during slow periods. You could even create a loyalty program for repeat clients to improve retention.
It's time to take a data-driven approach to medspa management. Integrate scheduling, task management, billing, reporting, inventory, and client portals with just one Medspa software.
Keep this guide handy as you build or upgrade your business operations.
Cerbo wants to be your medical spa software partner. Explore a demo today or schedule a sales call to get the ball rolling right now.
Start maximizing Medspa revenue as soon as possible.
