The concept of earning passive income is often a bit elusive for medical practitioners and practice owners. They’re already incredibly busy. Spare time for a “side hustle” is not something they really have.
Sure, they’ve heard of physicians and practitioners who earn extra income by doing things like starting a YouTube or TikTok channel. But they’ve also heard that monetizing that in a meaningful way is a job unto itself. Maybe they could write a book? But what happens if they spend a year writing that book and nobody buys it?
When time is your most valuable commodity, you start to wonder, “Is there a way to earn passive income without sacrificing my time? Or my money?” Yes, there absolutely is. By integrating your Cerbo account with Fullscript.
We recently hosted an insightful webinar called How to Generate Passive Income With the Fullscript + Cerbo Integration, along with Fullscript’s Aarti Subramanian (Partner Manager) and Elisabeth Anne Roy (Strategic Account Manager).
Cerbo and Fullscript have been integrating for some time, and we’re really starting to see our customers earn some significant income by combining the two platforms to prescribe and manage supplements. Our recent webinar showcased the simplicity and effectiveness of this process.
Here are some of the key points we covered.
Simply put, the integration of Fullscript and Cerbo allows you to earn more money on the supplements you’re already recommending and prescribing, without having to do any more work.
Fullscript arms providers with a suite of tools and resources to market your practice and reach more potential patients. For example, providers can share pre-templated or customized protocols across:
Expand your patient base and boost revenue by customizing your Welcome Page to introduce new patients to your Fullscript dispensary. With full customization, you can embed product cards to showcase that you’ve vetted these products and you’ve given them your stamp of approval.
The customization also allows you to offer dispensary discounts, which we’re seeing clients do amazing things with.
“You can actually provide leverageable stackable discounts such as Autoship & Save discounts, which drive that ongoing revenue by providing an extra incentive for automating refills,” said Subramanian.
“We found that those who participated in an Autoship & Save test actually ended up doubling the amount of revenue on Autoship orders compared to those who didn't.”
She added that users can opt into Fullscript’s seasonal promotions for things like Black Friday or Cyber Monday to drive even more sales. Fullscript handles all the marketing efforts, allowing practitioners to easily opt-in with just a click.
Our practitioners are enjoying the time they save on labor-intensive administrative work. You can send treatment plans directly to your patients, so you're able to eliminate the time spent either creating emails or physical prescriptions for your patients.
“We take care of depositing profits directly to your bank account. We also account for the sales tax, so this will actually save you hours and hours of financial reconciliation,” said Subramanian.
“You can also keep better track of your patient's adherence habits and make sure that they're taking their supplements and they're adhering to the plans that you've provided. Versus maybe not knowing whether they've actually purchased anything, or not knowing what they've purchased, or not knowing if what you recommended even worked for them.”
According to Fullscript’s internal data, about 80% of patients find it more convenient to order and refill supplements online, as opposed to in-office (only 1%).
Patients can browse, purchase, and have their products shipped directly to their doorstep. Fullscript offers features like automated refill reminders and Autoship options. These tools help patients stay on track with their wellness plans, ensuring they never miss a dose or run out of essential products. With so many things to manage these days, these features help lighten your patients' to-do list.
You can also help your patients make their supplements more affordable.
“According to our adherence research, and by speaking to many of our providers, cost is often the biggest perceived hurdle for patients when it comes to sticking with the supplement plan,” said Roy.
“We offer providers the flexibility to share some of their profit with their patients through discounts. Patients can also use their Health Savings Account (HSA) or Flexible Spending Account (FSA) to pay for their products, reducing their out-of-pocket expenses.”
At the same time, Fullscript’s Autoship & Save program and discounted automated refills help patients stay consistent with their supplements. They also provide free shipping on orders of $50 or more, which patients typically reach on their orders.
“Fullscript also carries high-quality products, which means patients can get effective supplements that could deliver better outcomes in less time, and therefore, saving them money in the long run,” added Roy.
How to Integrate Fullscript and Cerbo
The truly amazing part is that this can be done for no cost, and it’s as simple as enabling the integration in each platform’s settings. That’s it!
For customers who have been using Cerbo and Fullscript separately without integrating the two, Fullscript can provide you with an integration expert to help.
“You have an account manager that you can leverage at Fullscript,” said Subramanian. “We can support you in trying to recreate some of those protocols or favorite supplements that you've started sending out to your patients on a regular basis.”
When asked about what implementation looks like, and what resources are needed from the practice, Roy said that this depends on your practice, your current workflow, and how many providers you have.
“I would say that it's pretty straightforward, especially with the help of an account manager. That's what we're here for. Building resources tailored to your practice to make sure that it's really a smooth transition to this new workflow.”
Once up and running, practitioners will particularly enjoy how the integration’s bidirectional nature means there is no need for double entry, or to switch from one tab to another. Any change to one platform is automatically reflected in the other in real-time.
“Let's say you were actually using Fullscript and Cerbo this whole time, just separately,” said Subramanian. “But now, you integrate the two. Historic treatment plans written in Fullscript prior to integrating in Fullscript will actually move over to Cerbo for the patients that already exist in both systems.”
We hope this has given you a good idea of the potential that this integration can unlock. If you’re not currently using Fullscript, we highly recommend you set up a free account today, and don’t forget to enable the integration with Cerbo!
If you’re using Cerbo in Canada click here to create your free Fullscript account.
If you’re using Cerbo in the US click here to create your free Fullscript account.
We provide a do-it-all EHR, practice management, and patient portal solution that helps you slash the time spent on administrative tasks. And as we covered today, we can also help you earn passive income with no time or money investment from your side.
“Using this integration has allowed me to completely transform the way l practice. I have been able to scale a profitable virtual practice that is organized and effective for patients.” - Lauren Papanos, RDN, Functional Fueling Nutrition.
Want to see what we can do for you? Click here to book a personalized demo!
